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Don’t Abandon Print at Your Meeting
Engaging your meeting attendees with smartphone apps, text messaging, tablets, live streaming, video and other electronic technologies is becoming increasingly popular. But most meetings haven’t...
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PCMA Education Conference: A Call for Change Within Associations
The annual PCMA (Professional Convention Management Association) Education Conference in San Antonio last month was a real eye-opener for me. And, a wake-up call. You could have only left that...
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Advertising: ‘One and Done’ Just Doesn’t Cut It These Days
One of the biggest trends happening in the marketing world really isn’t much of a secret any more. Technology has created quicker and easier ways to communicate than ever before. Marketing has followed...
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Hey! Remember Me?
In the trade show industry, there’s a problem. The show happens, it’s over and your attendees forget all about you — for a year, at least. In recent months, blogs, articles, white papers and speeches...
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All Marketers Are Liars, He Said
One of my favorite marketing and entrepreneurship gurus, Seth Godin, is so practically wise that he’s more like a life guru. Major organizations regularly hire him to give inspiring, wacky speeches,...
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Get Fit for Your Membership
I have one of those lifetime fitness memberships where I have been a member for so long that I only pay a nominal annual fee to remain active year after year. The cool thing is this club continues to...
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Your Content or Your Life
National associations have always been hubs for a zillion professional and trade groups to learn, connect and grow. So in a world of social media networks, regional educational events, upstart...
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10 Reasons to Add a Meeting Daily Newspaper for Your Exhibitors and Attendees
Show daily newspapers remain tremendously popular as a communications tool. Our research consistently confirms they are read extensively by both trade show attendees and exhibitor personnel. Read on...
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Digital Events Beyond 2014
Physical events are naturally engaging. Attendees meet during social gatherings, at lunches and even in the hallways. Digital events, however, are a polar opposite. Attendees are typically tied to...
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4 Ways to Amp up Your Digital Event
Whether you’re offering a digital component as part of a physical meeting or a standalone digital event, you should spend as much time working out the details of the virtual event as you would a...
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